Birch and Willow Jelly Roll by Sherri & Chelsi for Moda Fabrics | 40 2.5" Strips | 37720JR

Sew a fast, richly layered strip quilt with 40 coordinated Birch and Willow strips in Moda's classic 2.5-inch Jelly Roll format.

The Birch and Willow Jelly Roll by Sherri & Chelsi for Moda Fabrics brings together varied oranges, gold, warm gray and smoky black with versatile low-volume coordinates. Florals, leaves, pumpkins, stripes, dots and gingham create an appealing rhythm across strip sets, while the collection's shared palette keeps every block looking intentional.

Why choose this Moda Jelly Roll?

• Ready for strip-friendly patterns: Excellent for log cabins, rail fences, strip quilts, sashing, borders, bindings, bags and fast quilted gifts.
• Built-in visual balance: Feature prints, geometric coordinates and softer low-volume designs provide contrast and movement.
• Less cutting, faster sewing: Forty precut strips save preparation time and reduce the waste associated with cutting individual strips from yardage.
• Authentic quilt-shop cotton: New, factory-cut 100% cotton fabric from Moda for dependable piecing and polished results.

Exactly what you receive

• One Birch and Willow Jelly Roll
• 40 assorted strips, approximately 2.5" x 44" each
• Assortment may contain duplicate prints or colorways
• 100% cotton quilting fabric
• Collection: Birch and Willow
• Designers: Sherri & Chelsi
• Manufacturer: Moda Fabrics
• Made in Korea
• Moda SKU: 37720JR
• UPC: 752106899308

Best uses

Birch and Willow is especially appealing for fall quilts and “Falloween” sewing, yet its ginghams, dots, stripes and low-volume prints make it flexible enough for year-round patchwork. Always check your pattern for any additional background, border or binding yardage.

Precut care and accuracy notes

Measurements are nominal, and slight variation at the pinked edges is normal. We recommend not prewashing individual strips because they may fray, tangle or distort. Colors can vary by screen.

Quick answer

Is 37720JR an authentic Moda Jelly Roll? Yes. It is the official 40-strip Birch and Willow precut by Sherri & Chelsi for Moda Fabrics.