{"product_id":"birch-and-willow-jelly-roll-by-sherri-chelsi-for-moda-fabrics-40-2-5-strips-37720jr","title":"Birch and Willow Jelly Roll by Sherri \u0026 Chelsi for Moda Fabrics | 40 2.5\" Strips | 37720JR","description":"\u003cp\u003e\u003cstrong\u003eSew a fast, richly layered strip quilt with 40 coordinated Birch and Willow strips in Moda's classic 2.5-inch Jelly Roll format.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003eBirch and Willow Jelly Roll by Sherri \u0026amp; Chelsi for Moda Fabrics\u003c\/strong\u003e brings together varied oranges, gold, warm gray and smoky black with versatile low-volume coordinates. Florals, leaves, pumpkins, stripes, dots and gingham create an appealing rhythm across strip sets, while the collection's shared palette keeps every block looking intentional.\u003c\/p\u003e\n\u003ch3\u003eWhy choose this Moda Jelly Roll?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eReady for strip-friendly patterns:\u003c\/strong\u003e Excellent for log cabins, rail fences, strip quilts, sashing, borders, bindings, bags and fast quilted gifts.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuilt-in visual balance:\u003c\/strong\u003e Feature prints, geometric coordinates and softer low-volume designs provide contrast and movement.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLess cutting, faster sewing:\u003c\/strong\u003e Forty precut strips save preparation time and reduce the waste associated with cutting individual strips from yardage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthentic quilt-shop cotton:\u003c\/strong\u003e New, factory-cut 100% cotton fabric from Moda for dependable piecing and polished results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eExactly what you receive\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eOne Birch and Willow Jelly Roll\u003c\/li\u003e\n\u003cli\u003e40 assorted strips, approximately 2.5\" x 44\" each\u003c\/li\u003e\n\u003cli\u003eAssortment may contain duplicate prints or colorways\u003c\/li\u003e\n\u003cli\u003e100% cotton quilting fabric\u003c\/li\u003e\n\u003cli\u003eCollection: Birch and Willow\u003c\/li\u003e\n\u003cli\u003eDesigners: Sherri \u0026amp; Chelsi\u003c\/li\u003e\n\u003cli\u003eManufacturer: Moda Fabrics\u003c\/li\u003e\n\u003cli\u003eMade in Korea\u003c\/li\u003e\n\u003cli\u003eModa SKU: 37720JR\u003c\/li\u003e\n\u003cli\u003eUPC: 752106899308\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eBest uses\u003c\/h3\u003e\n\u003cp\u003eBirch and Willow is especially appealing for fall quilts and “Falloween” sewing, yet its ginghams, dots, stripes and low-volume prints make it flexible enough for year-round patchwork. Always check your pattern for any additional background, border or binding yardage.\u003c\/p\u003e\n\u003ch3\u003ePrecut care and accuracy notes\u003c\/h3\u003e\n\u003cp\u003eMeasurements are nominal, and slight variation at the pinked edges is normal. We recommend not prewashing individual strips because they may fray, tangle or distort. Colors can vary by screen.\u003c\/p\u003e\n\u003ch3\u003eQuick answer\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eIs 37720JR an authentic Moda Jelly Roll?\u003c\/strong\u003e Yes. It is the official 40-strip Birch and Willow precut by Sherri \u0026amp; Chelsi for Moda Fabrics.\u003c\/p\u003e","brand":"Moda Fabrics","offers":[{"title":"Default Title","offer_id":46744178655334,"sku":"37720JR","price":39.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/7872\/8294\/files\/BWJR_8257002c-8430-4ad4-9bce-98606e164b46.webp?v=1788210458","url":"https:\/\/threadworks.com\/products\/birch-and-willow-jelly-roll-by-sherri-chelsi-for-moda-fabrics-40-2-5-strips-37720jr","provider":"ThreadWorks","version":"1.0","type":"link"}